Roy Greenslade writes up some pointers on why the Economist, unlike the US magazines mentioned below, continues on an upward sales and revenue curve.
It’s free market economics are too much for my likings generallly but it’s hard to disagree with Greenslade’s well made point that it knows it’s audience really well and goes out and grabs them by the balls every Friday:

I often think that the magazine is a little like the BBC World Service,
dispensing well-informed reports about what is happening around the
globe to the people who need to know or, just possibly, those who think
they should know. The difference is that The Economist comes at matters
with a strong point a view. It is, genuinely, a viewspaper with a
strong commitment to the free market.

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