Jeff Jarvis and Dave Winer have put together an interesting collaborative media review tool over the past few days. It’s worth checking out at http://twitcrit.scripting.com/changes.html.
The technology is simple. Get a Twitter account, track down and start following @twitcrit, then message @twitcrit with any media review that takes your fancy. So far so easy if you can script and rummage around an api. But let’s step back from Jarvis’ critique of the latest Democratic prez debate (hey Jeff, why all the hating on you boy Barack?) and look at what this approach does to media interaction.
The wonderful thing about Twitter is that it is a nice simple lightweight medium for one to many broadcasting. Using a browser, a desktop app or a normal SMS from a phone, anyone can send 160 characters of love, hate or debate to those that “follow” their tweets. There’s no walled gardens (Facebook etc.) which means the user can get information in and and out of Twitter with the minimum of fuss.
Up until now Twitter has been great in situations such as conferences, where, for a short period of time only, people need a one-to-many communication structure. It also did a job during recent Californian fires. But all of these uses have been somewhat simplistic. There’s not a lot done with the data on either side of the transport. Message is entered into Twitter, Twitter sends it on it’s merry way, tweet is read at the other end. Bosh!
But how about we start some smart aggregation as Jarvis is suggesting. How about instead of treating each tweet as an isolated many-to-one message, we aggregate it with other likeminded tweets so that we have many many-to-one tweets all sorted and bunched on the receive side. We then start building a picture of what the crowd is thinking on any particular subject, and importantly (as this really comes into its own in live situations) we get a picture of how the crowd’s collective mind is changing as the debate/show/movie/game is progressing.
So how’s this different from those calls to action for standard text messages during X-Factor and the like? Twitter is the difference here. All of this messaging takes place within a defined (but relatively open) infrastructure. We can follow our tweets. We can reply to others and we can interact on a plethora of devices in different ways.
Two applications immediately jump to mind. Elections. Live sport. Howard Dean and the rise of the A-List blogger made blogging the big story of 2004. Can Twitter have an impact this time around?
As for sport, we have a bit longer to think about that, but at the very least a live play-by-play of the Super Bowl, or the multimillion dollar 30 second spots that surround it is a goer in a few weeks.
Now, one final issue. What and how does big media get a piece of this action?
