What Fast Company are doing in terms of integrating amateur and pro content is pretty interesting. Right through their site they are erasing the boundaries between their highly paid internet A-Listers, Scoble, Israel etc, and their readers. And the truly amazing thing here is that Fast Company is at heart a magazine, the oldest of old media types.

One thing that makes this work is that the pro bloggers and writers are really pro. And the community editors are doing a good job of bringing the very best amateur content to the surface.

Jeff Jarvis weighs in with his ever definitive thoughts on FC and co here.