BBC, ITV and Channel 4 partner on dl service
The big three in the world of UK terrestrial have put aside their great big old media egos as well as their commercial rivalries to partner on a shared download service.
As the Guardian describe it, the partnership seems to make a lot of sense. And they’ve left the door open for other broadcasters and content owners to jump into the new service. Here’s some stats from the Guardian piece on the independent services already running from BBC, ITV and C4.
- Channel 4 was the first broadcaster to launch a comprehensive on-demand
service a year ago and a spokesman said 60m programmes had been viewed
to date, just under 10m of those online.- ITV said almost six million unique users had visited ITV.com in October, viewing 2m programmes.
BBC Worldwide’s’ CEO, John Smith, pointed at the failure of the music industry to adapt quickly enough to a distributed online audience as a key driver to this initiative.
[He] said it
was a “historic moment” and that a key aim was to avoid the fate of the
music industry in losing control of its assets. “In the UK we felt
worried about what happened to the music industry,” he said. “[Apple's]
iTunes is a disaster for rights holders.”
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Posted by: ds