This weekend just gone, 10:10 launched quite possibly the most unique and inspirational climate change campaign the UK has seen for many many years; Lighter Later. Okay, I would say that, but think about it. By focusing solely on making life noticeably better for the vast majority of the UK’s citizens, 10:10 has taken the climate change debate to a whole new dimension. So pay close attention. The idea is ingenious in its simplicity. We shift our clocks to match better the hours we work. Wintertime in the UK would now run at BST, or GMT +1. And Summertime would be an hour ahead, GMT +2. So we would still change the clocks twice per year but it would mean that we’d spend more of our day in light, in evening sunshine in fact. Right now as you can see from these graphs we “waste” a lot of that light by sleeping right through it.

Here are the numbers and reasons just why this is such a good move (there are some more at LeftFootForward):

1. Cut at least 447,000 tonnes of CO2 pollution – equivalent to more than 50,000 cars driving all the way around the world – each year [1]
2. Save 100 lives each year and prevent hundreds of serious injuries by making the roads safer [2]
3. Lower our electricity bills by maximising the available daylight and reducing peak power demand [3]
4. Create 60,000–80,000 new jobs in leisure and tourism, bringing an extra £2.5–3.5 billion into the economy each year [4]
5. Reduce crime and the fear of crime [5]
6. Help make people healthier and tackle obesity by giving people more time to exercise and play sport outside in the evening [6]
7. Save the NHS around £138 million a year through reducing road casualties [7]
8. Improve quality of life for older people [8]
9. Make the nation happier – including reducing the effects of Seasonal Affective Disorder [9]
10. Demonstrate that dealing with climate change can be good for the economy, good for people and good for society as a whole

Full list of references for the above are here http://www.lighterlater.org/benefits.html.

In much of his work (certainly in World at Risk, 2007) Ulrich Beck discusses the the need for civil society organisations to start working together in a genuinely constructive manner in order to tackle some of the planet’s major risks, climate change paramount amongst the usual lineup of global terror, GM and nuclear. At Christmas I wrote of what I thought was the most exciting and progressive aspect of the 10:10 campaign, its intention to do just that. To work with already existing organisations in society, from the bastions of neo-liberal capital such as Sony and Microsoft, to traditional CSOs like Action Aid and People and Planet. Here then is the perfect example of that strategy in action. Incidentally, Beck writes also of the importance of the relations of definition. These relations play a crucial role in the ultimate success or failure of a campaign like Lighter Later, one could argue that the campaign is in fact solely about these relations, but that’s a much longer post, perhaps for a night with a little more light.

Amongst a host of partners, 10:10 is working with RoSPA, the royal society for the prevention of accidents. Has a climate change campaign ever before worked like this with what is primarily a road and society safety group in this manner? Unlikely. But why wouldn’t we work with as many different CSOs as possible, the co-benefits of the switch to a low carbon economy are simply too big to keep to a single climate change campaign.

I’m just back from a talk with Jonathon Porritt, at a BrighterFuture event in London.  Porritt gets it. The time for positive messages, for societal change that uses a carrot, not a stick, is now he stated. The time for the likes of 10:10 and Transitions Towns to get out on the ground, keep an eye on the big picture but all the time keeping two eyes on local, immediate, tangible action has come. Whether you agree with Porritt that all three mainstream parties in the UK are institutionally incapable now of adhering to that most basic of sustainability tenets, the notion of inter-generational equity, is irrelevant. If coalitions of societal groups like the one Lighter Later is building can be intelligently consolidated, around issues that are important, and importantly, tangible, then we have a chance.

So if you back one campaign this year, ask one request of your politician as she or he canvasses on the streets of the UK in the coming weeks, make it an ask for evenings that are Lighter, Later.

Oh, and join the facebook.com/lighterlater group right here. That would make me very happy.