Re-photo (cc) Anthony Mayfield

Within the climate change mitigation discourse, a war effort is often called for. WWII is cited by some as the only time during the history of industrialization that a societal/productivity shift of the order of magnitude now required has happened. But we want to look at a slightly different point in history. Just like post-punk was an altogether better sound than punk itself, the post-war effort (in both Germany and Japan) has plenty of interesting lessons for us when it comes to the subject of societal change.

Let us consider for a brief moment the issue of social capital in post-war Germany and Japan. These countries had just been whooped ten shades of blue, millions dead, and in Japan, two nuclear craters. Understandable if the local populaces felt a bit put out and distrustful of the Allies restructuring plans. Yet the economic turnaround in each country was nothing short of miraculous. Now, we’re not going to get totally reductionist on this, there are plenty of reasons, common and independent, why the original Axis of Evil managed to get back on its feet, but one nugget provided here by Francis Fukuyama stands out in this decade old paper originally written for those friendly folk at the IMF.

Apart from religion, shared historical experience can shape informal norms and produce social capital. Both Germany and Japan experienced considerable labor unrest and conflict between workers, managers, and the state in the 1920s and 30s. The Nazis and Japan’s military rulers ultimately suppressed independent labor unions and replaced them with “yellow” ones. After their defeat in World War II, the democratic successor regimes opted for a much more consensual approach to management-labor relations that produced Germany’s postwar Sozialmarktwirtschaft and Japan’s lifetime employment system. Whatever their current dysfunctions, these institutions played a critical role in allowing the two societies to return to growth after the war, and constituted a form of social capital.

What did these institutions do? They bound society. They allowed trust to develop, crucially between workers, so that an honest day’s pay was not going to be wiped out by either hyper-inflation or schemes dreamt up by the occupying powers. An honest day’s work was rewarded and society could get back to rescuing cats from trees and whatever else they do on the banks of the Rhine.

Of course that’s not all Frankie has to say but he goes and ruins his nice ideas with a little apology for Globalisation right at the end, that’s to be expected we suppose. And while we’re on the subject, it’s 2010 and you know what, we’re still not at the end of history buddy!

Back to climate change. Post COP15, there’s a big argument that with the failure of our governments, it is time civil society, and business, stepped up to the mitigation plate. The job they have to do is huge and in order to do it they’re going to have to create even more social capital than was mobilized during the late forties and fifties in Germany and Japan, for without this social capital, the job for CSOs will be next to impossible. But the great thing about social capital is that much like economic capital (i.e. cash), surplus capital can be banked and transferred to those that need it most. Think about a trusted NGO. Let’s say the Red Cross. Over the last century the Red Cross has done a big job in warzones and natural catastrophe areas. On a whole, the world trusts them. When they come looking for money (and trust) in times of peace we happily supply. And when the shit hits the fan they’re ready financially, and in terms of trust, to get to the heart of the action.

Enter the likes of 10:10, a concept keepfakingit endorses so much we went and joined the company. If civil society organisations like 10:10 are to win the day in this battle, you had better believe they are going to have to become the Goldman Sachs of social capital, using every trick in the book to first-off generate that capital, then bank it, and have it spent in the most efficient way possible to cut emissions. Organisations are going to have to work together, and use additively created radii of trust to bring more and more people under their umbrellas of social action. This means building layers and layers of trust (thus social capital) across real life social networks, both horizontally and vertically. Horizontally from nuclear family to nuclear family, through communities, schools, businesses and clubs. Vertically through neighbourhood watch schemes, councils, religious orders and up and over international borders.
This is hugely ambitious, it has to be. And here at keepfakingit we think there’s a chance it may work.