Ireland’s Pepsi Challenge Election

Pepsi or Coca-Cola

Coke or Pepsi? Both will rot your teeth, the real choice of course is to choose another game, a point subtlety missed by the Irish electorate this week. Yes the Fianna Fáil incumbency has been well and truly kicked to the curb, but replaced by a solidly right of centre led coalition. The Pepsi challenge moment for the Irish electorate was presented thus; rightwing, homophobic neo-liberalists (Fine Gael) versus the post-Marxist political wing of an alleged terrorist cum-smuggling operation (Sinn Féin). Go on, you choose.  Yes there is an Irish Labour party and they did make gains. Yes there are plenty of independents from all sides. But Ireland has gone with the high fructose corn syrup option when she should have walked right out of the store. In changing one civil war party for another the country is left with a dominant political coalition that now very much resembles the one embodied by Cameron and Clegg on the Downing Street lawn almost a year ago. We may not like to admit it but there is a right wing to Irish politics and it is now in power.

So what next? Sticking out a tongue and taking the Fine Gael / IMF dispensed medicine is the easy option. Not a particularly rosy one, but it is the safe bet. Above all else the Irish are a nation of safe people. But some time over the next 18 months, it’s going to dawn on the population, particularly those on the margins already, that this government can not and is not going to be all things to all voters.  Option two, tougher, involving as it does a little more graft, guile and imagination, three qualities very absent from this election. On the ground Irish society is going to have to stop bemoaning a corrupt government (they’re gone) and start holding the current government to account. This Fine Gael government cannot be allowed make worse Fianna Fáil’s mistakes through either a) ideology or b) stupidity. With a government likely to form by the end of next week and a busy EU schedule over the next month, Ireland better be ready to move fast.

Protest movements don’t come naturally to the Irish, but two recent examples from the UK are worth noting and would seem to be shrink wrapped and ready for an Irish voice-over. UK Uncut’s ingenious creativity and the incredible speed and inclusivity of the Save our Forests campaign. UK Uncut’s triumph is its creative engagement of people who don’t normally do protest. And in Vodafone and the banks, they have picked targets beyond sympathy. SoF exemplified the power of the network, and how massively important it is to put together a coalition of common interest, even if membership is open to those with usually opposed views. And the story was bulletproof, there is nothing more noble than fighting for English heritage.

What are the Irish equivalents? What are the narratives that will spark conversations on Facebook, Twitter and Boards.ie and maybe ignite some action offline. As the bubble moment of ending 80 years of Fianna Fáil dominance implodes and Irish voters are reminded that they’re in negative equity and it’s still raining outside, it’s time for those who have not been listened to in the last month, and will be utterly sidelined by their new government to start a new dialogue. I’d love to hear some ideas how this can be done.