Missed this on Friday. Tom Raftery at Greenmonk posted this overview talk by Doug Neal (Research Fellow at the Leading Edge Forum – Executive Programme and is responsible for research into Innovating through Technology). Doug was talking at the 2008 it@cork Green IT conference.

Tom covers the big points on Greenmonk so I’m going to mention just one area that’s super-interesting for me. At 18 minutes Doug talks about leveraging social pressure, some would call would call it CO2-guilt, through social networks. It’s not a hugely original idea, but, in this case one we can pump an awful lot of creativity into. I’m not talking about the Dopplrs of the world, great though they in particular are. But rather burrowing into people’s social graphs on their already existing networks and laying the problem/solution right there right then.

I know The Carbon Account tried this with their Facebook App. Who else is in this space? What can we do to push it on? Too late in the night for answers right now I’m afraid.

-edit-

Really what we’re talking about here is connecting the social graph to the grid. With smarts. Who’s doing it? Who’s up for it?